A full-stack home-services marketplace
Marketplace 2.0 for home services. Built to work for both sides.
Ohana connects customers with independent service professionals through real booked appointments — then gives both sides the tools, payments, documentation and repeat-business infrastructure to keep the relationship working. Handyman and home repair is the first category, not the ceiling.
Independent pros
Look and operate like a real business — without becoming an employer
- · Professional web page and local presence
- · Advertising, promos and instant quoting
- · Real appointment booking and scheduling
- · Payment processing and payouts
- · Customer list, follow-up and repeat business
- · Reviews, reputation and warranty accountability
Customers
Know who is coming, and keep the record afterward
- · Instant quote and a real scheduled appointment
- · A named pro, with accountability where supported
- · Secure payment, reminders and on-my-way status
- · Job history, receipts and photos where captured
- · Warranty follow-up and documented work
- · Multiple properties and one-tap rebooking
Useful before, during and after the job — for both sides.
Supply is the chicken-and-egg unlock: the marketplace only works if professionals can earn a living as self-employed business owners — and if customers love the experience enough to keep booking.
In some jurisdictions, licensing thresholds push routine repair work toward higher-cost specialty contractors, leaving a gap between doing it yourself and hiring a full contractor. Rules vary by state and locality.
Status
The concept is proven. The biggest unlock is next.
The core concept is proven in live operation: real vendors, real customers, booked appointments, completed services and payments through the platform.
Deliberate focus
The customer product is working. We are intentionally not spending on customer advertising right now while the major pro-side release is finished.
Then the next stage
Booking, service and payment already run in live operation. After the release: activate existing pros, recruit more, and open markets as capital allows.
Release target
4–6 weeks
Founder planning target — not a guarantee
Founder planningWhat the release does
Where the architecture came from
Built out of lived operations
The architecture came from running the operation, not from studying the category.
The founder built Ohana's architecture from years of directly running the legacy handyman business — handling customers, jobs, scheduling, payments, warranties and disputes firsthand. The recurring failures were structural: no-shows on both sides, unpaid drive time and free quoting, thin job documentation, materials and payment risk, and inconsistent accountability after the work was done. Those experiences are why Ohana is built as marketplace infrastructure for both sides, rather than a lead marketplace or a traditional staffing company.
The walkthrough
One connected path, stage by stage
One fact, one insight, one implication at a time — both sides of the marketplace, stage by stage. Tap any stage to hold it.
Fact
$130 measured cost per fully onboarded vendor
Insight
We acquire a business relationship, not a single job.
Implication
One acquisition can produce transaction volume every week.
Why it compounds
The two-sided flywheel
Ohana does not supply a vendor's whole schedule. Mature marketplace supplementation is roughly 1–2 appointments per week; provider-led business is the core.
Proof
Years of field operations designed these decisions
Breakthrough — the founder's handyman operation — produced the operating record below, alongside today's measured Ohana traction.
Customer relationships
≈ 6,000
Personally handled
Booked appointments
≈ 12,500
Personally handled
Services performed
20,000+
Through the legacy operation
Those thousands of real transactions shaped Ohana's model.
Active handymen on Ohana
6
Status count today — not mature production
Measured todayService catalog
460
Live in Phoenix / Maricopa County
Measured todayNear-term execution
What this round finishes
Operational and founder-funded today. Outside capital ends the founder subsidy and moves Ohana from constrained execution to the properly funded plan.
Finish the vendor tools
Complete the handyman business-management feature set.
Paid development capacity
Convert the equity developer to salary when supportable, then add capacity.
Prepare and launch markets
Services × geography built correctly before each launch.
Bring on more vendors
Recruit, onboard and activate independent pros.
Automation and AI infrastructure
Customer and vendor communications, follow-up and support.
End founder subsidy
Move from constrained execution toward self-sustaining operations.
Current operating position
Where the company is today
Founder-funded and operating today. The round replaces founder subsidy with properly capitalized execution and accelerates the path to self-sustaining operations.
Current basic bills
$6,000/mo
$72,000 per year at today's bills
Measured todayMeasured revenue
$100/wk
≈ $433/mo planning conversion
Measured todayFounder-funded operating gap
−$5,567/mo
Before paid developers, owner salary, tax reserve, legal, travel, savings
Derived by modelFounder capital invested to date
≈ $85K
Historical capital already spent — not deployable cash
Measured todayOne developer on equity, nobody on payroll