Financial Model — what your investment does in 24 months
This starts exactly where the company is in mid-June 2026 — 3 organic appointments per week growing 15% month over month, $1,200/mo in ads, about 38 appointments per month, and less than one full-time handyman being fed today. Ohana has already done about $29,000 gross revenue and $14,000 Ohana revenue since launching the MVP in Sept ’25 and fully launching in Jan ’26. Set your investment below and the model grows from there, month by month, to month 24 (the length of the convertible note, valuation cap $3M). The headline tiles show that single month-24 operating month — not an annual run-rate and not a 2-year total.
Month-24 row from the live financial table — the operating month itself, not annualized and not cumulative
Vendor earnings
$443K
What vendors earn · May'28
Total customer billing
$716K
Total billed (GMV) · May'28
Ohana revenue
$273K
Ohana's take · May'28
Profit
$63K
May'28 EBITDA
Cash / runway
$0
Profitable — self-funding · May'28
INVESTOR CONTROLS — DRAG A SLIDER, WATCH THE CHARTS MOVE
Every slider is a real input — funding sets the handymen, pricing & CAC set the margin. Move one and the charts on the right recompute together.
Investment amount$22,200
Reference: $22,147 already raised of $325,000 round — drag to see what any total does.Month 1 starts at 1 HM / 41 appts · M24 projection 69 HM · funds $1,270/mo of month-1 ads · buys 0.7% of the company
Target handymen1 HM
Linked to today’s funded capacity — this many HM needs $22,200 invested. Monthly Ohana take here: $3,938(revenue, not profit)
Platform keeps 40%, handyman keeps 60% = $45/hr net. ✓ Clears the $40/hr floor — the claim fee is a prepaid first hour, so the split can never push net under $40/hr.
CAC (cost per booking)$45
Effective at scale: $45.
Appointments / HM / week10
10/wk = the average full-timer; top performers hit 15. Vendor earns $1,350/wk at this rate.
Repeat visits / year (LTV)2.6×
Standard ~2.6×/yr. Customer LTV at this rate: $1,006
Handymen driving own traffic20%
Vendors who bring their own customers at $0 CAC — 0 of 1 HM · adds +$188/mo Ohana net.
Self-sourced jobs / vendor / week5
Free jobs each vendor-driver brings on top of platform work · 4 vendor jobs/mo at target.
Service verticals (handyman always on — verticals add revenue on top)
Handymen (base)
Funding secured to date — $22,200 in
Your investment is the baseline this whole 24-month model runs from — every toggle below tweaks the outcome from there. Slide funding up to see how more capital pulls each launch date earlier and grows the workforce, revenue, and your return.
24-Month Monthly Operating Model — revenue vs costs, month by month
Every bar is a single month and ties 1:1 to the line-by-line table on Financials & Terms — no carried-forward balances. Green above red means the month is profitable.
PLATFORM MARGIN AS WE SCALE
Recomputed live from your sliders. Higher hourly or Ohana cut lifts the line; more $0-CAC vendor traffic pulls blended CAC down — margin widens as we scale.
At 1 HM
Margin
-86.4%
Monthly EBITDA
$-3,402
Annual EBITDA
$-40,820
How EBITDA is built
Ohana net rev $3,938
− Ad spend (CAC × jobs) −$1,875
− Salaries −$0
− Fixed + ad mgmt −$5,350
= $-3,402/mo
The Unit · One Handyman
1 HM10 jobs / wk
Per job$225
→ HM gets$135
→ Ohana gross$90
− CAC (live)−$45
→ Ohana net$45
Weekly gross$2,250
→ HM earns$1,350
− CAC spend−$450
→ Ohana net$450
Two ways a job is sourced
Platform job
Paid CAC
Ohana gross $90
− CAC −$45
net $45
Vendor-driven job
$0 CAC · HM sourced
Ohana take $45
HM earns $180
net $45
Blended CAC (after vendor traffic)$41
Once Profitable · Every Month
Bills and salaries are paid first. What's left = profit. Profit splits 50/50:
50%
→ Growth
Ads + CAC · compounds into next month's appts
50%
→ Reserves
Taxes · Savings · Runway · Cash on hand
Reserves bucket fills in this order:
Tax set-aside — ~30% of profit, parked monthly
Savings — until 12 months of bills are covered
Cash on hand — hires, dev, new projects · our call
Vendor viability
✓ Vendors earn more here
$135/appt vs ~$125 self-employed.
Customer value
✓ Competitive price
$75/hr vs $75 local avg.
Platform viability
✓ CAC pays back on first job
$45 CAC recovered by the first appointment's $90 net — booked ~3 days out.
Market readiness
✓ Plenty of supply
1 HM target vs ~5,500 available in Phoenix AZ.
There is no nationwide home services brand because nobody fixed both sides. We fixed both sides.
300 vendors. 100,000 appointments. One year. One state. Series A. Texas. Then everywhere.
